Essentials AvenueEssentials Avenue

Simple, transparent pricing

Choose a plan that matches your restocking rhythm. No hidden fees, no surprises at checkout.

Guest Checkout

$0

For first-time or occasional shoppers who want to try us out.

  • Full catalog access
  • Inventory-aware shopping
  • Standard checkout
  • $6.99 delivery under $49
  • Email order tracking
Most Popular

Essentials+

$9/mo

For weekly and monthly restockers who want free delivery and reorder shortcuts.

  • Everything in Guest
  • Free delivery on orders $29+
  • Buy Again one-tap reorder
  • 5% off auto-reorder items
  • Bundle discounts (8% off 3+ items)

Family

$19/mo

For high-frequency, multi-person households that want returns coverage and savings.

  • Everything in Essentials+
  • 1 free return pickup per month
  • Priority order processing
  • Household sharing (up to 3 members)
  • Early access to new items

Concierge

$39/mo

For time-poor households that value certainty and premium fulfillment.

  • Everything in Family
  • Priority picking and packing
  • Delivery time-window selection
  • Unlimited return pickups
  • Dedicated support channel

Compare plans

See exactly what is included in each tier so you can pick the right fit for your household.

FeatureGuestEssentials+FamilyConcierge
Catalog access
Inventory-aware stock signals
Email order tracking
Free delivery on $29+
Buy Again reorder
5% auto-reorder discount
Bundle discounts
Free return pickup1/moUnlimited
Priority order processing
Household sharingUp to 3Up to 3
Priority picking & packing
Delivery time-window selection
Dedicated support channel

Frequently asked questions

Can I try Essentials Avenue without a membership?
Absolutely. Guest Checkout gives you full access to our curated catalog with no monthly fee. You only pay a $6.99 delivery fee on orders under $49.
What does the auto-reorder discount apply to?
When you set up scheduled repeats for any item, you automatically save 5% on those items every time they ship. Available on Essentials+ and above.
How does the free delivery threshold work?
Essentials+ members and above get free standard delivery on any order of $29 or more. Orders under $29 have a $6.99 delivery fee. Same-day delivery is available as a $3.99 add-on.
Can I switch plans at any time?
Yes. You can upgrade, downgrade, or cancel your membership at any time. Changes take effect at the start of your next billing cycle.
How do return pickups work?
Family members get one free return pickup per month, and Concierge members get unlimited pickups. Additional pickups are $2.99 each. You initiate returns directly from your order page.
Is there a long-term commitment?
No. All memberships are month-to-month with no contracts. Cancel anytime from your account settings.

Start restocking the easy way

Join the waitlist and be the first to try Essentials Avenue when we launch in your area.